Users seek out About us sections to assess businesses, whether they are buying from them or working with them. Effectively explaining your company’s values and story builds trust and credibility with visitors. This is especially important for B2B businesses, but it’s essential for any business that wants to retain its reputation. Source https://www.lenostube.com/en/youtube-watch-time-calculator/

The best About pages are authentic and human, making them an opportunity for your people to shine. Whether you are a solopreneur, a dynamic duo agency, or a global enterprise with thousands of team members, highlighting people’s passions and interests is one of the most effective ways to connect with your audience.

About Us: Our Story and Vision

For example, freelance copywriter Gill Andrews’ hero section consists of a personal photo of herself. She then explains her background and why she became a copywriter, which establishes a connection with readers. Then, she tells her audience how she’s helped other business owners achieve their goals, which builds trust and curiosity.

In the same way, Allbirds puts its focus on sustainable clothing and focuses on its mission in a clear and concise manner. The page includes a short, compelling story about how the company was founded and an animated graphic that demonstrates their core value of sustainability.

Allbirds also explains how their shoes are made, which provides a sense of transparency that customers appreciate. They also include a number of testimonials to support their claims about the quality of their products, which gives them credibility and authority.