Rolling out for selected LinkedIn carousels in July 2022 and to all users soon, linkedin carousels allow you to share a single post comprising static and video imagery that autoplays from start to finish. The format’s ideal for sharing how-to guides on topics relevant to your expertise, presenting case studies or showcasing industry news and trends.
As you can see in the example below, the first slide is responsible for grabbing the audience’s attention and compelling them to swipe through. When it comes to designing your own linkedin carousel posts, remember the acronym AIDA, which stands for attention, interest, desire and action. The first slide should be powerful and stand out on the feed, grab people’s attention with visuals that are strong enough to be seen across a small screen and then hold their interest long enough for them to continue scrolling.
LinkedIn Carousels 101: Tips, Tricks, and Best Practices
Once they’re hooked, you can use the rest of the slides to entice them to act. This might be through a call to action in the caption or a clear CTA on each individual slide, such as the one below from gener8 urging people to download their white paper by providing their contact details.
You can create your own linkedin carousel by using the document icon on the homepage feed or selecting the “document” option in the “create a post” window. Alternatively, you can use a social media management tool like Metricool to schedule your linkedin carousels in advance and make sure they’re optimized for the audience you’re targeting.